Welcome to the Whisp Blog

From the smart QR code revolution to the superiority of SMS marketing over email, Whisp's cutting-edge patented technology is transforming entire industries. Discover how Whisp can help you grow your business, streamline operations and take ownership of your contact list at scale.

Steven Doumar 10/30/25 Steven Doumar 10/30/25

Why “Good Enough” SMS Won’t Be Good Enough in 2026

The difference between sending messages and activating customers. For the past few years, “SMS marketing” has become a box to check. Most brands already have it. Most vendors claim to do it. But heading into 2026, good enough SMS is no longer good enough. Basic texting tools may send messages—but they create blind spots in data, compliance, and identity that cost brands far more than they deliver.

Steven Doumar 9/30/25 Steven Doumar 9/30/25

From Loyalty List to Loyalty Lift: Why Identity Resolution Is the New KPI

Loyalty programs love to brag about their size.
“20 million members.”
“50 million enrollments.”

But here’s the truth: a big list doesn’t mean a loyal audience.

Most programs celebrate membership growth but ignore a harder question: How many of those members can you actually reach, verify, and activate in real time?

That’s the difference between a loyalty list and a loyalty lift.